Athletics News

John Finch
John  Finch

General Manager

Alma Mater:
Purdue, 2011


UTA Athletics expands exposure through ESPN Networks

Maverick men's and women's basketball will appear on ESPN3 in all 30 home games this season.


Finch named to top Maverick Sports Properties post

Former Purdue football standout to lead UTA athletic sales and sponsorship efforts.

Collegiate marketer Learfield named John Finch general manager for Maverick Sports Properties, its on-campus team solely dedicated to representing University of Texas at Arlington Athletics, in April, 2017

Finch comes to UTA having most recently served in a similar capacity for TCU's athletics multimedia rightsholder, IMG Sports Marketing, where he was an account executive for three years. While representing the Horned Frogs, Finch gained significant experience in the collegiate sales and sponsorship marketing landscape and had daily interaction with the athletics administrators.

Prior to TCU, he was with Stryker Sustainability Solutions as an associate sales representative within the Metroplex and as an endoscopic specialist for Stryker Endoscopy in Fort Worth and Houston. Finch was a three-time letterwinner football long snapper for Purdue University, where he earned a B.S. degree in economics with a communication minor and focus on management and entrepreneurship.

Finch immediately becomes Learfield's primary contact for UTA Director of Athletics Jim Baker and his administration as Maverick Sports Properties oversees the university's comprehensive athletics rights including venue signage; event sponsorships and promotion; corporate hospitality; television; digital engagement and visibility via and broadcasts and coaches' shows on the UT Arlington Sports Network.

An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to UTA, it manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors' Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.


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