UT Arlington athletic director Jim Baker shares his thoughts on the program.
Russell Warren previously worked for Spurs Sports & Entertainment as the Director of Business Operations.
Russell Warren joined UT Arlington Athletics as senior associate athletic director for marketing and tickets in February 2014 and was promoted to Deputy Director of Athletics in Sept. 2017.
Warren previously worked for Spurs Sports & Entertainment as the Director of Business Operations of the company's WNBA franchise. He joined the company in June 2006 and managed business operations including ticket sales and service, marketing and promotions, sponsorship sales, community and public relations. The franchise was considered a model business enterprise by the NBA during his tenure. He spearheaded the 2011 WNBA All-Star weekend in San Antonio, which highlighted the WNBA's 15th season.
A Texas Tech alumnus, Warren spent three years as an assistant athletic director for the Red Raiders, working with Marsha Sharp and the Lady Raider basketball program. During Warren's tenure, the Lady Raider program, which is considered a model for best practices in the NCAA, saw a significant increase in attendance and financial success, while growing the television and radio networks for the program.
Prior to earning his assistant athletic director post, Warren served as director of ticket operations for the department. He joined Texas Tech in 1996 after working as director of marketing and special events for the Southwest Conference during its final years.
Warren also served as ticket manager at Baylor University, assistant ticket manager at Southern Methodist University and as a marketing and sales representative for the Dallas Cowboys. He began his career immediately following graduation from Texas Tech as an administrative intern for the Southwest Conference.
He has overseen numerous NCAA and conference championships at both the collegiate campus and conference levels, also serving on the Cotton Bowl game operations staff for several years. Warren is active in numerous civic organizations and holds memberships in the Texas Tech Alumni Association, National Association of Collegiate Directors of Athletics, the Texas High School Coaches Association and is a charter member of the West Texas National Football Hall of Fame Chapter. He is active in the United Methodist Church and is a native of Plains, Texas.
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